Apple Opens World’s Second Largest Retailer in Shanghai

American technology giant Apple opened a new flagship store in Shanghai which is the eighth Apple store in the Chinese megacity and the company’s second largest store globally.

Its flagship store is located at Jing’ansi Square in the metropolitan city’s central business district. Apple’s Jing’an is now the company’s flagship store in China, and the second largest after Fifth Avenue in New York City.

Apple CEO Tim Cook, senior vice president of Retail + People Deirdre O’Brien and other staff at the new store greeted the first wave of customers outside. The opening of the new store in Shanghai brings the total number of stores in the Greater China region to 57.

The new store covers an area of ​​more than 3,800 square meters, and has attracted investment of more than 80 million yuan, or nearly 12 million US dollars. The flagship store has more than 150 employees who can communicate with customers in English, Japanese, Korean, German, Spanish and Malay, in addition to Mandarin in 25 variations of Chinese dialects.

China is the largest market for American companies abroad. But here, it faces stiff competition from local smartphone giants like Huawei, Oppo, Vivo, and Xiaomi. Despite facing stiff competition from Chinese smartphone giants, the American company still has confidence in the market.

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