Reside Commerce will making MSMEs more and more worthwhile

A number of global studies predict changes in e-commerce trends towards direct trading or live shopping/live commerce able to offer a more attractive shopping experience than before. This trend is occurring not only in Indonesia, but is also developing globally.

The value of live commerce in Uncle Sam’s country will reach US$ 17 billion in 2022. In 2026 the value is predicted to reach US$ 55 billion or IDR 853 trillion . In China, Citi recorded that the value of live commerce transactions reached US$ 17 billion in 2018. Meanwhile, TikTok Shop growth in Southeast Asia in 2022 will reach 5%.

Live commerce support platform started in China and is now spreading. especially in Southeast Asia. Live commerce TikTok is capable of recording a gross transaction value (GMV) of US$ 20 billion in 2023. Growing at a surprising compound average growth rate (CAGR) of 30% per month.

As a result, as many as 73% of sellers stated that live shopping services on e-commerce platforms were able to increase their turnover.

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