The ornamental plant nursery business has become one of the agricultural sectors that has been in great demand since the Covid-19 pandemic. This business is in great demand by Millennials.
Since the Covid-19 pandemic hit Indonesia, many millennials have started to take advantage of this momentum to open new business areas. The nursery business then became one of the options.
Ornamental plant nurseries are an alternative agricultural activity in urban areas. There are various kinds of nursery businesses. The concepts commonly used are business to business (B2B) and business to consumer (B2C).
