One of the marketing tricks known in the business world is building closeness with consumers. Through this closeness, business owners can tell stories about the beginning of their business and introduce the newest products more easily.
To achieve closeness with consumers, you can use an emotional approach. This method will easily make consumers decide something emotionally, including buying products from a business.
This emotional approach will also have a positive impact on you, namely increasing profits and sales. To find out how, you can read the following article.
1. Be empathetic
The application of empathy can be done by understanding the condition of consumers when they are facing problems with your product. This method can be done directly when meeting consumers or through cyberspace such as social media.
2. Show concern for surrounding issues
The surrounding community certainly has problems that are being experienced and this makes people empathetic. To build emotional closeness, you can show concern for these issues.
3. Join a Community
To build emotional closeness, you can join a business community or other community that you like. Through the community, you can share stories about your business and teach the skills you have to other people.
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